Sunday, June 22, 2014

EGLI-VINCENT FOR YSL...

From the YSL L'Homme Sport fragrance campaign featuring Olivier Martinez on a Godet-Egli-Vincent
The new ad campaign for YSL fragrance L'Homme Sport features French actor Olivier Martinez riding a Godet-Egli-Vincent Black Shadow through the Mojave desert just east of Los Angeles. The bike is a Patrick Godet creation (the only officially sanctioned builder of new Fritz Egli frames), and uses fresh-cast engine cases for a capacity of 1330cc, giving around 110hp...which gives stunning performance, especially with an all-up weight of less than 200kg.  While Godet has built and raced Vincents for decades, his series production of complete Godet-Egli-Vincents began in 2006, with financing from his partner, the French singer Florent Pagny.  The new-spec engines can be ordered in various capacities, with the example used in the YSL ad campaign the largest and most powerful street machine offered.
The Godet-Egli-Vincent featured in both the ad campaign and the 'Ton Up!' exhibit at Sturgis
Michael Lichter and I featured this very machine last year in our 'Ton Up!' exhibit at Sturgis, and it garnered plenty of attention with its menacing all-black livery, half-fairing, and upswept Gold Star exhaust pipe.  You can examine the bike in detail in Michael Lichter's stunning photography within our book documenting that show, 'Cafe Racers' (Motorbooks 2014).  The stunning black Godet-Egli is considered by many to be the ultimate vintage café racer, and can be ordered/purchased for less than the cost of a restored 'standard' Vincent Black Shadow these days...I know which one I'd rather have!  But then, I have a café racer heart...
The Godet-Egli-Vincent through the artificial water splash...
In the ad shoot, Olivier Martinez, whom Americans might know as the husband of actress Halle Berry, rides the machine himself with no stunt doubles (as per the Chanel ad campaigns with Kiera Knightly featured previously in The Vintagent), at times through an artificial water ford for dramatic effect.  Enjoy the 'making of' video below, which gives an idea of how much effort/money is required for a simple fragrance ad campaign, which can typically budget $15-20M for a single fragrance... but then, perfume is a hugely profitable, mega-$Billion industry, selling what is basically scented water in a groovy bottle, and needs the romantic associations attached through advertising...
From the 'making of' video (below), the high-dollar photo shoot involved helicopters and dozens of crew
Olivier Martinez and his wife Halle Berry...


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5 comments:

Anonymous said...

Remember that song "Some guys have all the luck"?

Mars Webster said...

Wow, who owns this fine machine???

The Vintagent said...

Ha! I was protecting your identity Mars, but you already know how much I dig your bike - now it's world famous twice over! In 'Cafe Racers' and in Vogue...

GuitarSlinger said...

YSL I couldn't give a rats pituty about or anything in the fashion industry for that matter [ sorry Paul d'O ... did my time back in the day with BB ... hated the industry and everything it stands for ever since ]

This bike [ and in fact everything Godet has on offer ] though is a stunner ! A small glimpse of what Vincent could of become had they not gone down the Rabbit Hole with their side ventures and focused on the bikes and making the partnership with Indian pan out .

Ouch ! That hurt to even type ! Indian and Vincent taken down by the very same blow .

But to be clear .... gorgeous freaking bike Mr Webster

FYI Paul ... Egli ... the original Egli is now up for sale . Long live Godet Egli .

And err .... I guess I'll have to give YSL a reluctant two thumbs up for at least having the good taste to use this bike in their ad . Very reluctantly

GuitarSlinger said...

BWTM [ if I may Paul ]

How in the ____ could YSL chose such a great bike .... such an incredible setting .... such an apposite actor to ride the thing ......

.... and then stick such abject garbage Techno Fluff music to accompany it all ?

Especially when the first three seconds were showing such promise .

Ugh !

Those Fashionista types are in desperate , dire need of those like myself's skills and talents when it comes music that fits ;-)